Roxy(ruoxi) Song is a interdisciplinary designer who has a great passion of using design as a medium to create innovative experience with blend of technical skills and deep understanding of human behavior. 

Her work showcases the expertise in crafting intuitive and engaging user interfaces for web and mobile applications, with a focus on solving real-world problems and delivering meaningful values. She always start a design project with thorough research and testing to ensure their designs meet the needs of the target audience. 

With her prior expertise in art and design, she has not only acquired a wide range of technical knowledge but also special perceives from which to see and evaluate issues. Having such a wide range of experiences enables her to have a thorough understanding of people's needs and translate them into creative opportunities.

Roxy is also very keen on building physical interactive experience, as she believes it has a greater impact on users. By including multisensory integration, it can offer great engagement and memorable experience that can leave a lasting impression which lead people to a deeper lever of understanding and connection with the experience.


When Roxy isn’t immersed in the world of UX and digital design, she’s likely at a live concert, capturing the energy of the moment through her lens. With a background in photography, she has a deep love for visual storytelling and has recently expanded into video creation—blending aesthetics, sound, and motion to tell more dynamic, emotionally resonant stories.

Roxy is especially passionate about spotlighting women through her creative work. Whether it’s spontaneous photo shoots or planned portraits, she’s always looking to collaborate with women to explore different expressions of identity and strength—a visual space where they can feel powerful, authentic, and free to be themselves.