Team

3 Designers
3 Researchers
1 Lead Researcher
1 Product Mananger


Deliverables

Product Design
Interface Design
Conversational Design
Design System


Research Method

Survey
Focus Group
Market Research
Competitor Analysis
Persona
Storyboard

This project centers around a culture-based AI product inspired by Chinese history and archaeology — specifically the Sanxingdui (三星堆) civilization, known for its mysterious bronze masks and rich heritage. The curated Sanxingdui exhibition has toured across China, attracting over 2–3 million visitors, and is now expanding globally, starting with a digital interactive exhibition in New York.


We were presented with a unique opportunity:

To design a culturally meaningful product experience that could accompany the exhibition’s international launch — not only as a collectible souvenir sold at the museum gift shop, but as a long-term, interactive AI companion that continues to engage users at home. Our goal was to create an experience that emotionally resonates — helping users connect with Sanxingdui through voice interaction, and a seamless digital-physical journey.